Make (formerly Integromat)

Build visual automation workflows on Make that trigger from Bolna voice agent events. Connect to hundreds of apps using a no-code drag and drop builder.

Official Documentation

How Make (formerly Integromat) fits in the stack

Best for
Turning a voice agent into a workflow engine, not just a talker.

Use this layer when
The call should book, update, notify, route, or write data somewhere.

Connects to
Your telephony and AI stack plus calendars, CRMs, helpdesks, and automations.

Tools are the action layer

This layer lets Bolna take action during a call. It is how an agent books meetings, checks records, pushes updates, triggers follow-ups, and completes the workflow.

  • Telephony
  • Phone Network
  • STT
  • Listener
  • LLM
  • Reasoning
  • TTS
  • Voice
  • Tools
  • Actions

This page focuses on where Make (formerly Integromat) fits in a production voice stack. For full setup steps, credentials, and API details, use the documentation link above.

Overview

Make (formerly Integromat) provides visual automation with powerful logic and data transformation capabilities. With Bolna's Make integration, you can build sophisticated workflows triggered by voice agent events - with branching logic, error handling, and complex data processing.

Make is ideal for teams that need more control than Zapier style linear workflows, requiring conditional logic, iterations, and advanced data manipulation.

Features & Use Cases

Visual Workflow Builder
Design complex automation scenarios with drag and drop visual interface.

Advanced Logic
Implement conditional branching, loops, and error handling for sophisticated workflows.

Data Transformation
Parse, transform, and manipulate data between Bolna and target applications.

1,000+ Integrations
Connect to major platforms: Google Workspace, Microsoft 365, CRMs, databases, and more.

Use Case: Complex Lead Routing

Route leads from Bolna calls based on multiple conditions (sentiment, keywords, time of day) to appropriate sales reps with CRM updates and notifications.

Use Case: Multi-System Updates

Update multiple systems simultaneously after a call: CRM record + support ticket + Slack notification + Google Sheets logging.

Use Case: Data Enrichment

Enrich call data by looking up information in multiple databases, APIs, or spreadsheets before creating final records.

Other providers in this layer

  • Scheduling [Cal.com]
    Let your Bolna voice agents book, reschedule, and cancel Cal.com appointments during live calls. Fully automated scheduling with no human intervention needed.

  • Automation [Zapier]
    Trigger Zapier automations directly from Bolna voice agent conversations. Connect to 6,000+ apps with no code for post-call workflows and follow-ups.

  • Messaging [AiSensy]
    Send WhatsApp messages and follow-ups through AiSensy, triggered by Bolna voice agent conversations. Automate post-call notifications and customer engagement.

See where Make (formerly Integromat) fits in your production workflow

Use the demo to walk through provider selection, stack tradeoffs, and the exact workflow you want Bolna to automate.